Jim Rosen’s lifelong passion for fitness began at the early age of 7 when he first discovered the incredible benefits of exercise.  He played all sports, enjoyed exercising, and became a personal fitness trainer to help others get in great shape. In 1985, after graduating from UCLA, he decided to dedicate his life to helping people live longer, healthier and happier lives with his state of the art fitness equipment.  

Jim opened a unique personal training gym and fitness equipment showroom which was an instant success.  He was able to provide people with health club quality equipment at very affordable prices enabling more people to squeeze exercise into their busy schedules by conveniently exercising at home.  Jim realized he was impacting many lives and his mission was to reach as many people as possible.